Chazelles: optimising the efficiency of its sales force thanks to LM CRM
Chazelles
Presentation
Chazelles is a family business that has been established for 20 years in the town of the same name, Chazelles, in the Charentes region.
Customer since 2009
The customer
The adventure began with the manufacture of stone fireplaces. The company gradually extended its product range to include inserts and stoves for wood, gas and then pellets. Today, Chazelles manufactures and distributes complete heating systems to meet every need.
The challenge
The company was looking for a partner capable of helping them implement their new web marketing strategy. They needed to find a company that could take charge of their project to overhaul their website and develop an extranet to roll out their new digital strategy.
The Chazelles brand turned to LUNDI MATIN to meet these demands.
On the strength of this long-term and fruitful collaboration, Chazelles wanted to equip its sales staff and shops with the YUTO application, LUNDI MATIN’s CRM software.
The solution
By equipping itself with the Yuto CRM application, Chazelles was pursuing several objectives:
- Equip its sales force with a modern, accessible tool that enables them to effectively manage their customer and prospect portfolios, and thus increase their sales.
- To optimise the efficiency of its sales force and consolidate technical solutions at the company’s head office to save time and money.
We therefore equipped the sales staff and shops with Yuto, a tool capable of running on tablets and mobiles even without an Internet connection. Additional functionalities such as customer target management and instant reporting have been developed to help them effectively manage their sales activity.
The results
Chazelles quickly saw its sales grow and its sales staff became more productive, enabling them to increase the volume of their customer portfolio. They became more efficient and increased their sales per customer.
More Success Stories
Discover our top client cases, their context and challenges; the solution provided by LUNDI MATIN, the results achieved, etc.
