Find out how Izberg helped Grands Moulins de Paris with its ecological transition
Grands Moulins de Paris
Presentation
Grands Moulins de Paris, a century-old company, produces quality flours and milling mixes. Part of the VIVESCIA Co-operative Group, it serves small-scale bakeries, the food industry and supermarkets.
Customer since
The context
For over 100 years, Grands Moulins de Paris has been putting its expertise at the service of its customers, who include artisan bakeries, the food industry and supermarkets. To meet the changing needs of the market, the company was looking to modernise the purchasing processes of artisan bakeries and expand its catalogue with complementary products such as frozen foods, Viennese pastries, equipment and specialised machinery.
The challenge
The main challenge was to modernise the purchasing process for artisan bakeries while enhancing the product offering. Grands Moulins de Paris needed not only to centralise all orders, but also to offer complementary, high-quality products to meet the diverse needs of its customers.
The solution
The solution was to replatform the e-commerce site to create a B2B marketplace. This new platform enables all orders to be centralised and a wide range of products from the best brands to be offered in one place, available at any time.
Why our solution?
IZBERG and Grands Moulins de Paris have worked in true partnership to launch a B2B marketplace that meets the needs of end users and merchants. The teams adopted an Agile methodology to be as responsive as possible. Thanks to IZBERG’s support, Grands Moulins de Paris was able to successfully make the technological transition necessary for cross-selling.
The results
Although the marketplace was launched only recently, in April 2023, the initial results are promising:
- Average shopping basket: €175
- Order take rate: 90%
The Grands Moulins de Paris marketplace offers a diversified range of products, enabling bakers to order Grands Moulins de Paris’ traditional products online, as well as those from other merchants selected for their quality and relevance.
“At Grands Moulins de Paris, our mission is always to simplify our customers’ lives. This new platform offers the right products from the best brands in one place, at the right price and at the right time, 24/7”
Claire Madoré
Marketing & e-Business Director
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