The Digital Transformation of GroupAuto - Color Service with Yuto, our CRM solution: a success story
GroupAuto - Color Service
Presentation
GroupAuto is a national distribution network for car and HGV parts. Operating in 49 countries, this market giant has an impressive turnover of 7.5 billion euros.
Customer since
The customer
In 2016, Yuto customer Sodip merged with GroupAuto to create the Color Service group. This equipment manufacturer offers products dedicated to car paintwork and bodywork.
The challenge
The need to adapt to changes in the automotive sector
‘A market in full metamorphosis’. That’s how to describe the automotive industry in the context of global warming and the development of electric cars.
The players – manufacturers, equipment suppliers and retailers – are caught up in a frenetic race to optimise their performance.
And at the heart of this revolution was GroupAuto, struggling with a complex hierarchical organisation and difficult Product Information Management (PIM).
The solution
Centralising data in a single CRM
When Sodip and GroupAuto merged, the director of the former company recommended Yuto. Why was this? Because the software made it possible to adapt to the many technical and organisational changes. It synchronised perfectly with Fujitsu’s Sineres ERP to ensure data consistency.
And that’s not all! Our solution also solved the PIM headache. How do we do this? By centralising product data on a single interface.
Yuto has simplified information management, despite a complex internal organisation inherited from the merger of two companies.
The results
All services in tune
Installing Yuto has been a real boost for GroupAuto. The sales team can now concentrate on their commercial objectives, while the mobile application makes it easier to take orders.
General management now has an effective tool for monitoring the sales pipeline. Re-entry errors have been considerably reduced thanks to the automation of tasks. By centralising information and managing orders in a structured way, the company’s logistics department has been able to improve its responsiveness.
“We have seen a marked improvement in communication and coordination within our company thanks to LUNDI MATIN’s ERP. This has facilitated our sales processes and contributed to the gradual growth of our sales to almost 50,000 sales on our site in 2021”
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