Experience Feedback - Interview with Yacine and Nadia Pieri from Nadaty Company

Could you introduce the Nadaty company?

Nadaty is a family-owned company founded in 2015, originally established abroad. We specialize in importing and distributing food products, particularly dates, especially those from Saudi Arabia. It’s a family venture built brick by brick by the 4 members of the team: Henri, Nadia, Hugo, and myself, Yacine Pieri.

Since the company’s inception, our business has evolved significantly, doubling its turnover year after year. We generate 99% of our turnover in B2B sales, serving wholesalers and retailers, supplying dates throughout the distribution chain. Only 1% of our sales are in B2C, catering to individuals through our website. It’s an omnichannel strategy with multiple channels, whether it’s direct sales by pallet to wholesalers or parcel shipping and delivery to retailers. Our B2C sales are made to individuals to whom we directly ship orders via a carrier.

Therefore, we quickly needed to equip ourselves with a high-performance ERP solution to keep track of our customers. For a small, inexperienced team, acquiring the LMB solution has been of great assistance and has become a necessity to manage the development of our business.

How does LMB support you on a daily basis?

It’s quite simple, 80% of the working time of the employees involved in the sales process is spent on LMB! Whether it’s managing orders, payments, transportation, logistics flows… All our activity is centralized on LMB. We have also cataloged our entire catalog, all technical information about our products, packaging, conditioning, our customer directory, service or product suppliers for which we also manage payment deadlines and payments… So, if I had to summarize, LMB truly represents the brain, the hard drive, and the memory of the company.

If you had to mention three strengths of LMB?

Firstly, it’s the ergonomics, once we manage to master all the features of the software, it is true that it is a powerful tool that allows us to manage our commerce omnichannel. Then I would say the Prestashop e-commerce connector which allows us to manage the information flows of our different channels. And finally, the completeness and depth of the software’s features.

What impact did the COVID crisis have on your business?

Being a distributor of food products, the market we operate in was one of the least affected by the health crisis. We were even positively impacted in the sense that people stayed confined to their homes, restaurants and school cafeterias were closed so inevitably the consumption of food at home increased. But this positive impact was also accompanied by an increase in workload during this period.

The software allows us to gather and process all this information from the same interface without having to enter invoices and other documents related to orders again. So, it was a real need to optimize our business management

Yacine and Nadia Pieri

Leaders

Currently, our business is expanding rapidly. Recently, we opened our own premises and we are gradually transitioning from a small family company to a fairly large enterprise whose activities can no longer be managed by just the 4 team members. We are starting to feel the need for hiring someone new. The person who will be hired soon will have the LMB solution as their main tool. So, we are in a phase of growth and the LMB solution is an integral part of this development.

We are also in the process of designing a website exclusively dedicated to our B2B target, where we will also allocate the e-commerce connector which is currently dedicated to our B2C target. We will also be using pricing grids to optimize and rationalize our pricing strategy.

We thank Yacine and Nadia Pieri for this exchange and look forward to hearing from them soon for a new testimony!