At LUNDI MATIN, we work to offer our customers the possibility to equip themselves with efficient tools adapted to their activity. To realise this ambition, we recently acquired Uppler, a company specialised in the development of B2B Marketplaces, as well as Izberg and Wizaplace, two references in the sector. This convergence of expertise allows us to offer them great versatility of solutions.
A marketplace for each need
It all starts with a simple question: How to meet the specific needs of companies wanting a B2B or B2C Marketplace?
LUNDI MATIN’s approach to strengthen the completeness of its offering results in the consolidation and enrichment of its range of services in the field of B2B and B2C Marketplace management.
This strategy aims to provide its customers with a broader range of features, solutions and services to meet their diverse needs.
Through the acquisitions of Uppler and Izberg, LUNDI MATIN consolidates its presence on the market by offering a more diversified global offering. This completeness of the offer allows customers to benefit from the most suitable solution for their activities, with a wider range of services and tools at their disposal.
A few numbers
- 130 billion euros in turnover generated on marketplaces in France in 2022
- The average French basket amount is 60 euros
- 2.3 billion transactions were carried out on the internet in 2022
- Marketplaces represent 30% of online commerce in France and 40% of global e-commerce, according to LSA
And for 2023?
At least 70% of launched enterprise marketplaces will serve B2B transactions.
15% of medium to high GMV digital commerce organisations will have deployed their own marketplaces, creating a whole new digital ecosystem.
30% of enterprise marketplaces will move to a predominantly third-party seller model for better profitability.
A simple e-commerce site is no longer enough
Retailers who chose to offer their offer via a marketplace saw their traffic increase by 34% on their site, thus benefiting from new demand without having to invest more in costly advertising campaigns.
This winning strategy turned out to be particularly successful, as the addition of new sellers is responsible for two-thirds of the annual growth in turnover generated by marketplaces.
The acquisition of the 3 players that are Uppler, Izberg and Wizaplace will allow LUNDI MATIN to offer its customers the opportunity to create their own marketplace and thus:
- Create larger ecosystems
- Develop new capabilities
- Generate new sources of income
Creating a Marketplace platform represents a powerful way to increase traffic and increase revenue for your business, while providing an efficient shopping experience for the consumer.
Indeed, buyers are increasingly turning to marketplaces for their purchases due to their vast assortment of products, their competitive prices and the ease of purchasing (trusted third party, customer account already created, etc.)
An ecosystem of interoperable software solutions
Marketplaces connected to ERP
The first benefit provided by LUNDI MATIN allows its marketplace solutions (IZBERG, UPPLER and WIZAPLACE) to be the automatic synchronisation of Merchant and/or Operator catalogues and customer orders with SAGE, EBP, SAP, CEGID, WAVESOFT and LMB software.
Indeed, selling on marketplaces is effortless thanks to the flow manager developed by LUNDI MATIN.
Thus, the products sold, their categories, their characteristics, their prices, their promotions and the updating of their stocks are automatically pushed to the platform, without human intervention.
LUNDI MATIN makes Marketplace management more efficient, eliminating technical limitations and promoting an optimal experience for all stakeholders.
Full API marketplaces
LUNDI MATIN’s full API approach allows the integration of REST APIs.
This approach notably offers our platforms the possibility to connect to all CMSs on the market (content management systems): WordPress, Magento, Drupal, or tailor-made solutions. LUNDI MATIN thus facilitates the transition from e-commerce to one of its Marketplace platforms.
This interoperability ensures that businesses can continue to operate their existing operations, including their product catalogues, data structure, and workflows without experiencing major integration disruptions.
This allows them to optimise their operations without having to rebuild everything from scratch, which represents a considerable advantage in saving time and resources when migrating to one of our Marketplace solutions.
Omnichannel marketplaces
To ensure harmonious collaboration between the Marketplace and the rest of the company’s ecosystem, LUNDI MATIN brings its vision of omnichannel:
A marketplace automatically linked to the Merchant’s ERP to facilitate its integration:
- Catalogue feed
- Stock flow
- Customer order flow
- Logistics tracking
- Billing flow
… linked to the B2B customer’s ERP to improve customer service:
- Catalogue feed
- Supplier order flow
- Logistics tracking
- Billing and payment flow
Linked to CRM to optimise merchant recruitment:
- Prospecting for potential merchants (leads)
- Monitoring of opportunities and commercial pipeline
- Conversion / Onboarding of new merchants
And linked to the CAISSE to develop turnover:
- Order in store (range extension)
- In-store payments
- Loyalty and personalisation
- Offers and promotions engine
The marketplace, the ultimate competitor-proof weapon
LUNDI MATIN believes in the future of the marketplace because it allows you to:
- Capture sales from customers who would go elsewhere
- Bring together existing brands and suppliers in a new single channel 24/7
- Engage customers by providing a “one-stop shop” experience
- Integrate new brands without purchasing, storing or shipping items
- Offer tailor-made services to make the customer experience unique
- Deploy quickly in a market
- Generate incremental income
With the acquisition of Uppler, Izberg and Wizaplace, LUNDI MATIN wishes to provide its distribution and B2B clients with unique expertise enabling them to meet the challenges of digital growth
