What is Click & Delivery?

Click & Delivery is an e-commerce service that allows customers to order products online and have them delivered directly to their home. This method combines the convenience of online shopping with the speed and flexibility of home delivery.

How does it work?

To set up a Click & Delivery service, the following steps need to be followed: 

Create an online platform: companies must first create a user-friendly online platform where customers can browse products, place orders and make payments securely. This platform is your online shop window, the same way you could have a shopfront for a physical store or restaurant.

Upload your product catalogue or menu: professionals must then select products to put online and create an up-to-date product catalogue or specific menu, with detailed descriptions, images and information about stock availability.

Implement an efficient order management tool: an order management system needs to be put in place to process online purchases quickly, from the receipt of the order to preparation for delivery. The order process must be fast, fluid and secure to ensure a satisfactory customer experience.

Ensure an effective delivery service: It’s a good idea to have a range of delivery options, to control lead times, costs and special services such as same-day or express delivery. Delivery is a very important component in your company’s value chain. 

Provide quality customer service: ensuring high-quality customer support to answer questions, manage returns and complaints, and guarantee customer satisfaction must all be taken into account when setting up your service.

Understanding the benefits of Click & Delivery 

Convenience in the modern age: customers can buy products or meals from the comfort of their own home or on the move, without having to physically visit a shop. 

Permanent access to a wide range of products: consumers have access to a wide range of products that may not be available in local physical shops or restaurants.

Flexibility: customers can choose delivery slots that suit their schedule, which is particularly useful for people with busy schedules. At any time, from a computer or smartphone, consumers can meet their needs while saving time.

No more queuing: Click & Delivery puts an end to long queues and crowds in shops and restaurants, offering a more pleasant and secure shopping experience.

Measuring the economic impact

The adoption of Click & Delivery by shops and restaurants has significant economic implications.

What you need to know:

Extended catchment area: Click & Delivery enables shops and restaurants to reach a wider customer base, beyond the geographical limits of their physical location. This can lead to a significant increase in sales.

Welcome complementary sales: online, it’s easy to suggest complementary products or dishes, increasing the average order value.

A driver for customer satisfaction: a fast, reliable delivery service improves the customer experience, encouraging loyalty and repeat purchases.

Convenience: customers appreciate the convenience of ordering from home, which can encourage them to buy more frequently.

Improving operational efficiency

When you set up this service, you’ll enjoy two benefits on a daily basis:

Optimised stock management: efficient online order management systems enable stock to be accurately tracked, reducing the risk of overstocking or stock-outs.

Reduced operational costs: although the initial set-up may be more or less costly, in the long term the costs associated with the physical customer management can be reduced (less staff needed for in-store service, for example).

Competitive advantages

A strong online presence can boost a brand’s or restaurant’s awareness and attract new customers through digital advertising and social networks.

Online platforms can easily promote cross-selling and up-selling, such as special offers or complementary products, increasing the average order value.

• Shops and restaurants can use customer data to offer personalised recommendations, improving customer engagement and satisfaction. It’s a good channel for testing offers before rolling them out over the long term. Using an ordering platform means you can stay ahead of the competition.
• Click & Delivery allows you to adapt quickly to new market trends, such as changes in consumer habits or periods of high demand (e.g. holidays, promotions).

In summary, Click & Delivery offers shops and restaurants a number of competitive advantages in terms of reach, convenience, personalisation and operational efficiency. Businesses that take advantage of these benefits can not only improve their market position but also create lasting customer loyalty and sustained growth.