What is click & collect?
Click & Collect is a sales practice which consists of making your purchase online (via the website or mobile application) and then picking it up in store. This technique presents a real advantage for the companies that offer it. Click & collect allows you to combine the advantages of e-commerce and local stores. It is also a method very appreciated by consumers which allows them to save time and reduce delivery costs.
How to set up click & collect?
Purchase
To set up click & collect, you must have a physical point of sale and an online store. Thus, buyers who place their order online will have the choice between home delivery, delivery to a relay or to the point of sale.
Withdrawal
Once the internet order has been validated, the order is transferred to the store concerned. The stock is checked in advance in order to be able to prepare and finalize the order on time. The customer just has to go to the store to collect their order.
The objectives of click & collect?
Increase turnover
The main objective of implementing click & collect is to increase turnover. This increase is reflected in the increase in store traffic, people who have made their click & collect purchases go to physical stores and can more easily be tempted by compulsive purchases.
Improve the customer journey
Improving the customer journey requires implementing an omnichannel strategy and therefore implementing click & collect. Simplifying the purchasing journey by offering a simplified and modular journey according to needs is necessary to adapt to changes in consumer behavior.
What are the advantages of click & collect
Click & collect is a response to changes in consumer behavior, the objective being to simplify and accelerate the purchasing process. For businesses, the implementation of click & collect will make it possible to:
Build customer loyalty
Consumers will be more inclined to return to a brand that offers additional services such as click & collect. Customers appreciate the flexibility and ease of purchasing that this service allows. Implementing an omnichannel strategy will improve the customer journey and influence customer satisfaction.
Save money
Click & collect can be a solution that will reduce the deliveries to be made. This will allow the company to save money on the deliveries it makes since customers go to the point of sale themselves to collect their purchases.
Generate traffic
The implementation of click & collect generates additional traffic in store. The customer flow from the website and/or mobile application goes more easily to the point of sale to collect their order. Visiting the store may lead to additional purchases that would not necessarily have been made via online sales.