What is clienteling?

Clienteling is a strategy based on consumer loyalty. To build a close relationship with customers, clienteling favors personalized messages that meet the needs of each consumer. Implementing this method will help boost sales thanks to the privileged relationship that has been created.

How to set up clienteling?

One to one marketing

To implement a clienteling strategy you must establish personalized marketing actions, you must succeed in changing your messages from one to few to one to one. To offer one-to-one marketing, the company must collect as much information as possible in order to optimize its customer knowledge. After collecting the necessary information, the company will be able to offer a unique customer experience.

Omnichannel strategy

The customer must be placed at the center of concerns and must feel taken into consideration by the company. To do this, implementing an omnichannel strategy is the key that will allow the company and the customer to benefit from the best clienteling strategy. The company easily collects customer information in order to share it with all teams and customers have access to a flexible and modular customer journey.

The objectives of clienteling?

Increase turnover

The main objective of clienteling is to increase turnover in the long term. Implementing such a strategy will help build customer loyalty and create a relationship of trust that will last over time. This also allows us to know the customer better and therefore to offer a tailor-made offer. Personalization of the offer will make it easier to achieve the set commercial objectives.

Improve the customer journey

Improving the customer journey means personalizing little touches intended for customers. This is made possible thanks to customer data that has been collected previously. A 360° vision of the customer journey will guarantee a seamless customer experience.