What is commercial animation?
Sales promotion techniques are marketing levers that will boost sales and therefore increase the company’s turnover. It is possible, for example, to set up commercial events during off-peak periods in order to boost sales over a period with less traffic. These methods will help you, depending on your objective, to build loyalty, introduce products, and reach new prospects. The choice of commercial events will be influenced by the company’s clientele and the objective to be achieved.
What are the objectives of a commercial event?
A commercial animation can have different objectives which determine the choice of the type of action to be implemented. The objectives of a commercial event can be quantitative or qualitative.
- Quantitative: the objective could be to increase turnover, the average basket…
- Qualitative: the objective could be to improve the image of the company, develop the technical skills of employees, etc.
Some examples of sales promotion techniques at physical points of sale
- Tasting: Play with taste marketing, have your customers taste your products in order to seduce them and convince them to buy.
- Private sales: Organize private sales to build customer loyalty, they will feel privileged and this will allow you to consolidate your relationships.
- Promotions with immediate reduction: Offer products, whether using the 2+1 offered or 30% immediate reduction for the purchase of a certain product. This type of promotion makes customers feel like they have got a good deal.
Some examples of digital sales animation techniques
- Competitions: Organize competitions on your social networks to raise awareness of your brand and expand your audience. This will also help you qualify your database by collecting or updating prospect or customer information.
- Webinar: Setting up a webinar will allow you to capture the attention of your customers and prospects around a subject that particularly interests them. This special moment helps you start a commercial relationship and qualify numerous leads.