What is a discount code?

A discount code is a code that can be used to get a discount or special benefit when purchasing products or services online, customers must enter the promotional code they received during the ordering process to benefit of the reduction. They can be distributed by email, by SMS, on social networks, etc.

Discount codes are often used by companies to encourage customers to buy and to retain them. They can be used in different ways by companies for example: to offer a percentage discount on the total purchase price, to offer a gift or a free service…

Each discount code has specific conditions of use. Conditions must be defined by the company, such as the minimum purchase amount required or the list of excluded products. The conditions must be clearly indicated when distributing the promotional code.

The different offers

Reduction

A discount code allows clients to obtain a reduction. This reduction can be expressed as a percentage or be a fixed amount.

Gift

This type of discount code will aim to offer a gift or service in return for a purchase.

Free delivery

Customers using a promotional code may be offered free delivery of their order. This type of discount code will help boost online sales. This is a form of gift.

Privilege offer

A discount code can also provide privileged access to an offer or event, such as early concert tickets or preferential rates for a trip. The privilege offer will allow the customer to have the impression of being important and considered by the company.

The different aims

Win the customers’ loyalty

Offering regular discount codes to customers will help businesses build customer loyalty by standing out from competitors.

Promote products and services launches

Companies can offer discounts during product and service launches in order to quickly promote the launch of the offer. Companies often seek to create buzz when a new product or service is released, an opportunity for customers to benefit from exclusive promotions.

Encourage purchase

By offering a discount or special benefit for the purchase of a product or service, promotional codes can encourage customers to place an order on the company’s website rather than purchasing from the competition.

Achieve the set objectives

When a company notices that commercial objectives are not being achieved for a certain range or offer, it can decide to set up a promotional code in order to boost the sales in question. The goal is to help salespeople achieve their goals.