What is an interactive terminal?
An interactive terminal is a touchscreen terminal that can be used to carry out transactions or to access information online. It is used in different contexts, such as in restaurants, shops, shopping centers, etc. Interactive terminals are generally equipped with a touch screen, a keyboard and a credit card reader, which allows users to enter data, navigate menus and applications and make payment.
Different uses can be given to an interactive terminal, depending on the terminal chosen it is possible to place an order directly via it, customers can independently order a product which is not in stock in the store for example. But it can also be placed in store for information purposes to allow customers to consult the entire product catalog available in store and via order.
Interactive terminals
Order terminals
It is possible to use an interactive terminal in the catering sector to allow customers to place their order and pay directly at the terminal. This method is particularly used in “fast-food” style restaurants or restaurants with large crowds. Using a terminal helps speed up the ordering and payment process by allocating human resources to tasks such as service or order preparation. In stores, terminals are also used and allow the order to be set up in store, whether independently or assisted by a salesperson.
Display terminal
Interactive terminals can also be used to display the menu, promotions and prices, which can make it easier for customers to make a decision and reduce waiting time for servers and salespeople. The use of terminals reduces waiting time, which notably impacts customer satisfaction. In a retail business, interactive kiosks can be used to display promotions and special offers.
The advantages of interactive terminals
Speed and better resource management
Interactive terminals save time due to the autonomy acquired by customers who place an order without the help of a server or salesperson. Waiting time is reduced for orders and for service, which also becomes more efficient thanks to the restructuring of human resources. Advisors and servers may be assigned to tasks such as order preparation or service.
Customise the offer
Interactive terminals allow customers with a loyalty account to identify themselves, and therefore potentially receive personalised offers. The terminals also make it possible to collect a lot of data on customers and their purchasing behavior. Using this information, the terminals can be programmed to recommend products based on customer preferences and to offer product personalisation services.
Sales increase
There are many benefits that encourage business owners to invest in interactive terminals, but the main benefit is increased sales. Interactive terminals allow customers to personalize offers, making them more inclined to spend more. In addition, the ordering experience being practical and fast, the brand image will be positively impacted, which can help broaden the target.