What is a product information sheet?
A product information sheet is a document or web page that includes the characteristics, strong points and technical information of a product or service. A product sheet is generally used to help both the business and the customer. Since the customer has all the specifics of the product or service in question, he is better able to make a purchasing decision.
The features of a product information sheet
The characteristics of a product information sheet generally vary depending on the product or service. However, several of them come back almost systematically:
Name and description
The product information sheet must contain the name of the product or service, as well as potentially a short description of it.
Pictures
The product information sheet may include high-resolution images, presenting the product or service from different angles and demonstrating its use.
Technical specifications
The product information sheet also provides technical details of the product or service such as materials, colors, weight, options, etc.
Price
The product sheet always includes a price, most often the sale price, as well as the different possible payment options.
Reviews and comments
The product sheet presents reviews from certain customers who own and use the product or service. They give feedback on their personal experience.
Aid and guarantee
The product sheet must inform the customer about the warranty policies concerning the product or service as well as additional information on the general conditions of sale, the right of withdrawal, etc.
Click To Action
If the product sheet appears on a web page, it must include a purchase button allowing customers wishing to obtain the product or service to place an order.
Delivery
The product sheet also provides information on possible delivery options, shipping times and the costs associated with this shipping.
Practical links
If the product sheet appears on a web page, it may include links to additional resources such as user manuals or presentation videos.
Advantages of a product information sheet
Ease of comparison
The product sheet allows customers to easily compare the characteristics and prices of different products or services.
Decision making
A carefully created product sheet can help customers to make a purchasing decision by providing them with all the information they need.
Increased conversions
A product page can drive conversions by giving customers a better understanding of products or services and encouraging them to purchase them.
Search Engine Optimisation (referencing)
A properly written product information sheet will improve the natural referencing of a website, particularly with the use of the right keywords and by creating careful content.
Product details
A product sheet allows you to provide details on the characteristics of a product or service and to provide additional information that helps customers better understand the product or service.
The cost of creating a product sheet
The cost of creating a product sheet depends on several factors: complexity of the product or service, quality of images and videos, translation into several languages, time required to gather the necessary information, etc.
The time required to create a product sheet
If all the information necessary to develop a product sheet is grouped together, a copywriter is able to format the product sheet in just a few hours. Conversely, if the information is not available now, the creation of the product sheet may take several days.