Build a special customer relationship. Deploy an omnichannel strategy
Omnichannel management software
The goal of an omnichannel strategy is for your customer to feel unique and recognized regardless of the sales channel they wish to use.
With a technological core common to all our solutions, the LUNDI MATIN software suite allows optimal sharing of all your customer data and your product catalogs.
Unified customer management
Omnichannel involves the creation of a unified consumer universe, bringing together all available distribution channels, such as physical stores, e-commerce sites and marketplaces.
However, omnichannel goes well beyond simply coordinating these sales channels. Its ultimate goal is to provide a seamless and harmonious customer experience, integrating all of these channels into one. Placing the customer at the center of the strategy, omnichannel emphasizes customer satisfaction and loyalty.
This approach meets the expectations of modern consumers, who seek a frictionless and personalized shopping experience, regardless of the channel they choose to use. With a tailored omnichannel strategy, customers can move seamlessly from one channel to another, without losing their purchasing history, preferences or specific benefits. This builds customer trust in the brand and encourages repeat purchases.
- The in-store salesperson has access to the customer’s purchase history, whether they were made in this store, in another point of sale or via one of the e-commerce sites.
- The customer finds the history of their purchases made online and in store in their personal online space.
- Promotional offers dedicated to the customer are available on all sales channels.
Every customer should feel valued, important and unique. With LUNDI MATIN’s unified customer database, this omnichannel vision is fully achievable, guaranteeing a consistent and personalized shopping experience for each customer.
Sharing the catalog between different channels
In addition, LUNDI MATIN offers you the flexibility to set up specific prices for certain sales channels. This feature allows you to adjust your prices based on the needs and strategies of each channel, thereby optimizing your margins and profitability. You can thus respond precisely to the expectations of each market and each customer, thus strengthening your competitiveness and your presence on all fronts.
With LUNDI MATIN’s omnichannel management, you simplify your sales management, maximize your operational efficiency and personalize your offer to meet the specific requirements of each sales channel. It’s an all-in-one solution that frees your business from technical constraints so you can focus on what really matters: growth and customer satisfaction.
Optimized inventory management
Unified inventory management will allow you to share inventory information between different stores and e-commerce sites in order to not miss any sales and optimize your fixed assets:
Out of stock in store?
Access the stocks of other stores and the central stock to offer your customer the opportunity to order their product and receive it at home or in store.
Order online?
You can choose to ship your orders from the central warehouse or directly from a store. This technique will allow you to more easily sell the end of store stocks and “slow movers”.
Omnichannel sales journey
Centralizing all profit centers in a single back office also simplifies internal management, allowing you to better exploit these new sales channels while ensuring an exceptional customer experience.