Find out how High Mobility Gear developed its online business
High Mobility Gear
Presentation
High Mobility Gear is a company specialising in the sale of high-quality, innovative and comfortable bivouac and hiking equipment.
Customer since 2012
The customer
In 2012, the brand decided to launch its online shop to develop its business.
The challenge
The e-commerce project was prompted by a major challenge for High Mobility Gear: to stand out from the crowd in an extremely competitive niche sector by offering quality outdoor products.
High Mobility Gear had a number of objectives in launching its online shop:
- Use the internet and its many possibilities to stimulate the company’s growth and develop sales
- Increase visibility and brand recognition among prospective customers
- Reach outdoor enthusiasts to generate qualified traffic to the site
- Design an ergonomic site to provide an optimal browsing and purchasing experience on the site
The solution
In choosing Oxatis, High Mobility Gear opted for a comprehensive offering that perfectly met its objectives:
- An omnichannel solution, enabling unified management of online activity: connection to marketplaces, mobile-optimised site, positioning on price comparison sites, etc.
- A global digital strategy service: paid search campaigns and in-depth work on natural search to reduce acquisition costs in the medium and long term.
- The creation of an attractive and reassuring bespoke design to boost the site’s conversion rate.
- Regular optimisation of the catalogue, ergonomics and services offered on the site.
The results
Following the installation of our solution, High Mobility Gear obtained :
- Sales of around €30,000 per month, and rising steadily
- 20% of sales generated thanks to the mobile version
- A ROI of 19.15 and a conversion rate of 4% on Google Ads campaigns
- A conversion rate of over 2
“Since implementing our new design, our conversion rate has risen from 1.6% to over 2%!”
Marlène Pachuki
Founder
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