Find out more about the launch of the Made in Mosaïc e-commerce site
Made in Mosaïc
Presentation
In 2004, Edouard Clémenceau, manager of the family business Made in Mosaïc, opened his first workshop-boutique specialising in the mosaic sector.
Customer since
The customer
Subsequently, the company moved towards a new model: a distribution network that enabled it to expand its catchment area through online sales.
The challenge
Edouard Clémenceau had several objectives in mind when he launched his e-commerce site:
- To increase the company’s sales through online sales
- Capitalise on the site’s traffic to increase the catchment area of the physical shops, and therefore their turnover
- Meet the needs of customers, who are always looking for a fluid, omnichannel shopping experience
- Raise the profile of the company and the Made in Mosaïc brand
The solution
The e-commerce solution offered by LUNDI MATIN met Made in Mosaïc’s search criteria perfectly:
- A responsive site, equally suited to browsing on a computer, tablet or mobile phone
- Innovative, easy-to-use features tailored to the company’s specific needs (telephone and e-mail order-taking)
- Natural referencing strategy for the site
- Paid search strategy for the site: Google Ads, Shopping, Search and Remarketing, Facebook Ads.
The results
By opting for our e-commerce solution, Made in Mosaïc has been able to see real growth in its business:
- 20% annual sales growth on the e-commerce site.
- 15% of sales generated on smartphones, RoPo (research online, purchase offline) and click-and-collect.
- 50% of traffic from organic search results.
- ROI of over 7 on Google Ads campaigns.
“E-commerce now accounts for almost 80% of our sales”
Edouard Clémenceau
Founder and Managing Director
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