We all work the same way when it comes to making a purchase on the internet or even in store, we will take a look at the reviews left by previous customers.
Whether for a product, a service, a restaurant or even a holiday, customer reviews play a decisive role in the decision-making process.
This is called a reinsurance element. Your future customer consults them to reassure himself, to help him in his decision-making, hoping to lift the brakes that prevent him from making the purchase. Is this the digital version of word of mouth?
Your previous clients become your guarantors. The more guarantors you have, the more positively your products or services will be perceived by your prospects.
Multiply positive reviews to boost your growth!
Taking care of your e-reputation is essential!
When no Review Management strategy has been defined, it is mainly the opinions of dissatisfied customers that are gathered. That is why we need to implement a real strategy for collecting opinions. Thus, you will have more positive and reassuring comments that will help the following visitors to take action.
Faced with a competitor, Internet users will more easily turn to the seller who will offer the most seriousness, from order taking to delivery. And it is the previous buyers who will be the judges.
The presence of customer reviews influence SEO on search engines. In its indexing criteria, Google uses the number of reviews, but also their freshness. Multiply the reviews and especially the good ones can improve your SEO.
So you’re probably wondering how to multiply customer reviews to boost your sales. Here are three infallible techniques to achieve this.
1. Use the right levers to gather feedback
One of the common mistakes many companies make is passively waiting for customers to leave reviews. Generally, those who share their experience without being asked do so because they have had a bad experience. If you want to get positive reviews, you will have to solicit your customers. There are several methods available to you:
Send an email following a purchase: it must be personalized, have a catchy object (e.g. “Give us your opinion”, “your opinion is valuable”…), specify the purchase to which it follows, and integrate a CTA (Click To Action = Link) leading directly to the review page.
Offer consideration: you can encourage customers to leave reviews by offering consideration. This can take the form of discounts on their next purchases, loyalty points or even free gifts. However, make sure you comply with the policies of the online review platforms you use.
Embed review forms on your website: make the process as simple as possible by integrating a review collection system directly on your website. Customers will be more likely to leave a review if they can do so without leaving your site.
2. Increase methods to collect feedback
Social networks and online review platforms are powerful tools to collect customer reviews and grow your business. Here’s how to use them effectively:
Create a profile on several platforms: make sure you have a Google My Business page since Google highlights customer reviews in its snippets. You can also open a profile on the Yellow Pages. Note that you do not need to use all platforms in the market, but by having several accounts, you erase the impression of manipulation that can arise in the prospect when reviews do not coincide from one source to another.
Be active on social media: engage your audience on social media by sharing relevant content, responding to comments, and encouraging customers to share their experiences. Social media is a great way to create a digital word of mouth.
Respond to all reviews: take the time to respond to each review, whether positive or negative. When responding to negative reviews, show that you are ready to solve problems and make improvements. You will show that you take your customers’ comments seriously. From time to time, respond to positive reviews to demonstrate your commitment to all your customers. Know that it will be an asset for SEO, because Google also takes into account the response rate to reviews in its algorithm.
3. Take a “User Centric” approach
Obtaining positive reviews is mainly based on the satisfaction of your customers. If your business offers a positive customer experience, you’ve already taken a crucial step.
Here’s how you can do it:
Training your teams: whether it’s your sales force or your customer service, the requirement must be the same: offer customers a pleasant experience. These are the people who are brought into direct contact with your customers. They must be able to offer customers quality service.
Listen to your customers: comments are gold mines to improve your products and services. Consider them and let your customers know. Customers appreciate companies that take their opinions seriously.
Drive growth with positive customer reviews
Increasing positive customer reviews is essential to strengthen your company’s credibility and attract new customers. By following these three techniques, you will be able to create a base of satisfied customers who will actively contribute to the growth of your business. These techniques will help you get authentic, positive and relevant reviews, thus strengthening consumer confidence in your brand.
