Advanced loyalty
marketing & customer relations
Develop your loyalty programme to improve customer knowledge and encourage repeat purchases.
Features
How does a loyalty programme work?
A loyalty programme consists of:
- A points acquisition rule such as:
- X points for every Y€ spent (simple loyalty acquisition rule)
- Double points for VIP customers
- Depending on the type of product
- Etc
- A points spending rule such as:
- X points entitle you to a €Y voucher (Simple loyalty spending rule)
- X points entitle you to Y% off a product category
Advanced loyalty
The advanced loyalty module allows you to create several loyalty programmes based on customer and/or product information. It also allows advanced searches by loyalty balance.
Export your customer data for targeted communications
Export a selection of customers based on their loyalty status to set up marketing operations: email, phoning, post, etc. Send the right message to the right person to increase customer engagement.
Example: You only have 10 days left to spend your €x voucher.
In short
On average, 80% of retailers have a loyalty scheme, and this figure rises to 100% in certain sectors such as retail and beauty. However, setting up a loyalty scheme is still a complex exercise for many small retailers, who are struggling to move away from the “stamp card”.
Loyalty management lies between sales promotion and CRM.
Sales promotion and development are logically the primary objectives of a loyalty programme: “the more the customer buys, the more he wins”. However, the real added value of a loyalty programme lies in the knowledge it provides retailers about their customers.
LM ERP Advanced Loyalty module enables retailers to set up a personalised loyalty programme. It implements a variety of personalised rules for acquiring and spending loyalty points.
Benefits
Get to know your customers
Setting up a loyalty programme means first and foremost creating and qualifying your customer database.
You will be able to retrieve basic information (surname/first name/address/email/telephone) as well as their purchasing behaviour (frequency/channel used/average basket/preferred product category, etc.).
You will be able to retrieve basic information (surname/first name/address/email/telephone) as well as their purchasing behaviour (frequency/channel used/average basket/preferred product category, etc.).
Use your customer data to propose specific offers
Depending on the data collected, you can segment your database and use it for targeted marketing operations: whether by targeting customers in a specific catchment area or by proposing specific offers to increase the average basket or offer products that complement those frequently purchased.
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