Omnichannel loyalty

marketing & customer relations

Benefit from a consistent loyalty universe across all purchase paths

Features

Retail websites

In the distance or Internet selling sector, customers are almost always identified and tracked.

Customer information can take a long time to enter, and identification means that delivery and/or payment information can be re-used from one order to the next.

When setting up a retail website, you should therefore be wary of setting up an “express mode” without creating an account, as this will not allow you to implement specific actions for these customers.

Shops

In shops, customer identification requires more specific organisation, as it has to be carried out during the checkout phase, which is often of limited duration given the flow of business.

To avoid slowing down customer checkouts, limit the amount of information you ask for when creating an account.

Then, for subsequent purchases, you can use the marketing animation programme to use a pop-up to remind your sales assistant to ask for additional information and better qualify your customer.

In short

Unified loyalty management involves managing a loyalty programme across different distribution channels, particularly in-store and online. In this way, customers can be offered a consistent sales experience.

Benefits

LM ERP’s Omnichannel Loyalty module enables retailers to set up a loyalty programme that is harmonised between physical stores and e-commerce sites.
The loyalty programme (simple or advanced) is unified across the different distribution channels, enabling customers to benefit from a standard loyalty universe whatever their purchase path.