Marketing & Customer Relations
Marketing Campaings
Promote customer loyalty and increase your sales
Features
Creating custom templates
Work with the LM ERP project manager to define the types of event you want to implement: Happy Hour, Rebound Bond, Buy 2 get the 3rd free… to create bespoke templates that you can personalise and activate on your own.
Management of marketing offers by the module
Several offers apply to the same customer? The marketing campaign module allows you to manage the accumulation of offers, the order of priority for the application of offers and the discount thresholds not to be exceeded.
In short
LM ERP allows you to freely imagine the marketing campaigns which, according to your experience, will convince your customers to come back or to buy additional items when they visit your store.
Thanks to the customer knowledge acquired during their previous visit, or during their visit to your merchant site, LM ERP will implement the promotional offers already established and propose them on all or part of your sales channels.
Major retailers have already chosen LM ERP for the performance of its offer engine, and the infinite possibilities it offers for suggesting additional sales and building customer loyalty.
Whether you want to apply a discount, display a message to the sales assistant or the customer at the time of purchase, print a promotional message on the ticket or generate bounce-back vouchers, LM ERP gives you the tools to imagine all your marketing campaigns, and our teams will support you in their implementation.
Benefits
Creating engagement
Encourage customer engagement and loyalty with the Marketing Campaings module. By collecting data, you’ll be able to analyse your customers’ consumption behaviour and tailor your offers to their preferences.
Time saving
The module automates marketing operations, so there are no extra clicks to slow down the salesperson during checkout. Your sales staff will automatically apply promotional offers (sending coupons, awarding a promotion, offering a product, etc.) to customers according to pre-established conditions (customers belonging to a category, sales containing a particular item, transactions carried out at a certain time, etc.).
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Emails
Communicate with your customers by email: newsletters, promotional offers, birthdays, etc.
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